It's important to understand who your users are and be able to easily communicate with them. When a customer signs up for a Pitchbooking account, we store that information at the point of sign up. This creates a database of users that facility owners can use to connect with their customers at any time. For example, if you want to issue a refund, the information is easily and quickly found along with the relevant booking and payment method.

In addition to connecting with customers for purely transactional reasons, Pitchbooking also supports more complex communications. Facility owners can send important information about pitch maintenance, weather closures or even promotions, all from within the Pitchbooking Manager Dashboard.

With a user list that is constantly updated every time a booking is made, you can see the details of every reservation a user places. This type of information can be vital in determining trends and patterns of use, allowing you to better understand your customers habits and processes.

Let’s take an example, your loyal customer Lionel Messi. He likes to book the astro turf pitch every Wednesday night from 7pm to 8pm for a casual game with his friends. He tends to make this booking one week in advance on the Wednesday morning of the week prior. With an overview of when customers like Lionel are booking, what days they are booking for and how frequently they are doing it, facility owners are able to better understand their customer base. This information can be of significant value to any facility manager.

*How can this information be useful? *

One week you might notice that Lionel hasn’t made his Wednesday night booking yet. As a facility owner, you could take proactive steps to ensure that slot will be available for Lionel to book. You might make use of the Priority Access feature to set Lionel up with priority access. Or you could get in touch with Lionel using the simple contact feature to see if he won’t be using that slot going forward.

At a time when customers have more choices than ever before, having information like this at your fingertips provides the opportunity to give a personalised touch that customers appreciate.